Chapter Give Back: Branding and Interviewing

Today’s Job search challenges facing project managers

1. Technology, covid and short attention spans mean old beliefs are woefully inadequate for job search today
2. There has been an overlooked pivot: It isn’t just about finding a job; it’s about being found for jobs.
3. Project managers are often viewed as interchangeable, making it essential to be able to differentiate yourself. You have two options in your search: stand out or fade out.

Whether you’re in job search, facing the possibility your job may be going away or just wondering what else might be out there for you, this is for you!

Session I (Branding to influence perception and become the irresistible candidate):

• Uncovering Your Brand because that is where influencing the hiring manager really starts:
• Overview: what makes this essential in today’s job search realities
• Brand is your answer to the questions everyone has: What do you do? Why should we hire you?
• 4 part formula for uncovering your stand-out brand
• breakout rooms: 2 people 10 to answer the 4 questions
• group discussion to formulate brand statements
• how to create a LI header design for free

Session II (Interview Essentials):

• Welcome, reason we’re here, goals (ours and yours)
• Interviewing: The secrets behind successful interviews that get job offers
• Why it isn’t about what you think it is
• The secret ingredient to building rapport, connection and credibility with interviewers
• BSTAR+L: How to answer all other questions even if you never heard them before
• The most important prep step that puts you far ahead of your competition-and it only takes 20 minutes
• Formulas for answering the most common, most important and most difficult questions—the ones you’re hoping they won’t ask:
  • Tell us about yourself
  • Why should we hire you
  • Why did you leave/are you looking to leave

As an added bonus, Katherine will hold a Q&A Free form session on June 10th, 2021 6:00pm - 8:00pm so you can get your burning job search questions answered 

About the Speaker:

 Katherine has 29 years of broad-spectrum recruiting experience,     managing large virtual recruiting teams, and filling positions ranging from   individual contributors to senior executives and salaries ranging from   $75K to $1+ million/year.

For the last 11 years, she has also been engaged by some of the best-known companies in the US to deliver her epic results recruiter training .

With this unique background, she is able to give her career search clients a huge advantage in the competitive turbulent job search world of today. She knows what recruiters are looking for and how hiring managers are making decisions.

Katherine has been an invited speaker for multiple associations to provide their members the latest techniques for job search. She has written books as well as created on-line video courses for job seekers on topics such branding, networking, interviewing and more.

She has an MBA from University of Southern California and an Executive MBA from the Peter Drucker Management Center, Claremont University.